Always thoughtful, never fussy.
Rebekka is a designer and
creative leader.
Founded in 2015, Nomad Health pioneered a new way forward in temporary healthcare staffing. As healthcare shifted post-pandemic, Nomad searched for a bigger, better identity that stood out against its competitors. Working under the Director of Brand Marketing, I led an in-house team through the execution and rollout of this monumental rebrand including the art direction of the logo animation, photoshoot, spot illustrations, and brand video.
Visual identity: Redscout | Photography: Jennifer Bondy | Illustration: Pao Bassol
Working with Nomad’s new visuals and voice, I led the design of the logged-out website experience to drive registrations. I rebuilt PPC landing pages that were customized by nursing specialty and discipline, then optimized them through a series of A/B tests.
Select social media designs and Nomad’s 2023 holiday giveaway campaign, which included email, SMS, and Instagram posts.
After 10 successful years as a top CRM in a crowded SaaS marketplace, Nutshell was preparing to enter the emerging “growth software” category with a new product expansion. I led the visual rebrand giving Nutshell a bolder logo, updated typography, and refined color palette that united marketing and product. Beyond the logo, I worked to build Nutshell’s brand identity through visual experiences that consistently told its story.
Visual identity: Focus Lab
Following the migration of Nutshell.com from WordPress to Webflow, I added lightweight motion design to the homepage by designing and directing engaging Lottie animations. As part of The Growth Team, we were constantly optimizing and improving key website pages. Using the power of Webflow's CMS, we built a scalable system of landing pages that targeted key SEO terms.
Nutshell’s content strategy included the “Sell to Win” blog, newsletters, free downloadable resources, videos, and webinars. I established a scalable design system that brought cohesion and brand consistency across different mediums and complemented Nutshell’s other marketing efforts. When we needed to tap into outside resources, like photography, videography, or motion design, I sourced and managed these partners, holding a high bar for their work.
ACADIA (Association for Computer Aided Design in Architecture) holds its annual conference each year in partnership with a host university. The conference invites the submission of papers and projects and then publishes accepted work in the conference books. I designed a modular layout that was distributed and used by participants to build their submissions. I then compiled all of the submissions into two books—the 340-page Projects book and the 510-page Proceedings book.
Printer: IngramSpark
This downtown Ann Arbor mainstay is a successful whiskey bar serving innovative cocktails and seasonal American food. The Ravens Club serves to educate and inform its customers through a finely crafted menu. As part of an overall redesign, I added a hand-drawn illustrative cocktail spread that changes by season and a whiskey lineage infographic to help explain the whiskey market.
Image 1 // Custom-design holiday card for a Wyoming-based metal design and fabrication studio printed with a metallic foil stamp on 100# cover stock. Image 2 // Holiday themed counter displays for PEZ Candy. Image 3 // A refined summer camp-themed wedding invitation design, inspired by the Redwood Valley event location. Image 4 // A vintage photographic postcard paired with a mix of modern and classic typefaces help set the tone for an upscale backyard wedding. Image 5 // An informational conference give-away for a travel app designed with a nod to old-school airline tickets.
